I really like IWC, not necessarily this exact model, but their simplest pilot mark XX or XVIII for an everyday watch.IWC opened a boutique not far from us and we stopped by yesterday. I admired the Big Pilot Watch (43mm) and even tried it on. It looked like a dinner plate strapped to my wrist...LOL. My skinny wrists lack the meat necessary to pull it off. Lots of other nice pieces in there, especially their dive watches called the Aquatimer. Even though it's a 44mm case, it seems to wear like a much smaller watch. It felt like a 40mm because of the shape of the lugs and strap supports. Lots of interesting features on this watch too.
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For those dress occasions the best looking watch in the world IMO: the IW500704 , I would just replace it with a brown coloured strap.