I have my Rolex Submariner because of the Special Forces heritage, just like my Randall Model 1. I bought it after the invasion of Iraq, and I’ve worn it to jump, dive, shoot, I never take it off except to sleep.
They’re an excellent investment, mine is worth about $20-30K and I have $4750 in it, plus I’ve enjoyed the hell out of it. Can’t really complain.
All SF soldiers were not issued a Rolex in Vietnam, most of them were bought on R&R in Thailand. The Navy did issue some to SEALs in later years, they’re very rare and sought after. The JFK Special Warfare center had a number of prominent SF members Rolexes in the museum at one point, they were very cool.
The AD scheme sucks, hardcore Rolex fans & collectors hate it too. No different the sports cars and other luxury items, I wouldn’t care one bit if Rolex canned all the ADs and went to brand stores but this is probably how it’s going to remain for the near future.