Rolex Ad - If You Hunted Big Game The World Over You'd Wear A Rolex

Remember John Cameron Swayze? "Timex. Takes a licking and keeps on ticking".

The famous ice cube test and only fifteen bucks!

I just looked at the US Inflation Calculator. That $15 Timex, say in 1957, would be about $157 now. Kind of high for a Timex back then? But, like with many things with fewer choices available to the consumer back in the day, companies were able to get higher prices for their products.
 
I dealt in high-end watches for several years, not necessarily to make a lot of money, but rather for fun and games. Finally, realized the folly of it all. One can purchase a very nice watch for what it costs to have a Rolex serviced. Trust me folks, there is nothing special about Rolex watches, Patek maybe, but otherwise forget it. I know that Rolex watches can bring stupid prices. Several years ago on Antique Road Show, a Vietnam vet showed up with a Daytona that he had purchased during his tour of duty there. Never really had worn it, and had everything including sales receipt. Appraised at 500-750K.
Get real. But then, as I have noted some fools recently paid $2million for Brady rookie cards. Go figure. Hey - about Louis Vitton gun cases!
 

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