Even though some stuff may me a bit too expensive (IMO), as far as I know, Orvis has one of the most solid companies for supporting hunting and fishing.
Some of their gear is absolutely fantastic.
(Some of their gear just have the name...)
But, this company has been mostly family-owned (by a couple of different families, for the most part) since 1856.
The owners for the last 60 years (the Perkins family), is, one of the most ardently pro-fishing and pro-conservation company out there.
They are also, very much pro-hunting. They lean towards upland bird hunting, but, if they would turn some attention towards big-game hunting, I would absolutely, be a customer.
They sold Orvis-branded shotguns for many years.
I've been to a couple of their "gun rooms," and was very impressed.
Superior consignment and used shotgun services from Orvis.
www.orvis.com
They had some high-end rifles, the last time I visited.
I think Orvis, could capture much of the pre-1977 Abercrombie & Fitch market, if they wanted to shift a bit in that direction.
Orvis is really a unique company, in that they do business directly, have their own retail stores, as well as a large network of independent retailers who sell their products.
I know the fly-fishing retail community pretty well, and for several years during the 1990's, Orvis just rested on their reputation.
Now, they are, again, among the most innovative companies in the industry and put their name on some of the best products.
They also have a well-vetted outfitter service.