Both parties have candidate school. (1) never give an answer that’s more than two minutes. (2) Always repeat your answer. (3) make your answer so a 5 grader can understand.
Not from school but recommend for use. Make your written answer all one long sentence, so when they misquote you they have to use ellipses.
In business they always shun products that require a lot of explanation. They call this negative situation being forced to "make your market". I have to convince you this new widget you've never heard of before is something you care about, want to buy, and cannot hesitate to decide.
The last time a US president "made their market" was Ronald Reagan. He explained why our principles were good and correct, he was candid and genuine in our aim, he educated the masses to care about applied theory, he garnered the largest landslide presidential win in my lifetime. If you want to control mindless drones until they revolt, you speak in soundbites. If you want to change the world, you better make your market and get the citizenry behind your approach with an educational awareness campaign.