Norinco is very muh present in Europe.
And I never heard of any quality issues.
All kinds of guns, pistols, rifles, replicas or their own production.
AR15, M14, rimfires, etc. (and I never saw m14 in gun shop, unless it was norinco)
Recently I was on a search for ar15 (high end ar15), and went to one local gunshop.
I was a bit disapointed, there was no SIG or daniel defense, but available were several options of norinco ar15.
Gun shop owner told me several of known shooters use norinco ar15 on the matches and they are happy with performance, accuracy and quality.
One thing that caught my eye was pistol in caliber 7.62x25.
It is basically Russian tokarev pistol caliber. And pistols in that caliber are down to few models and phased out from production - russian tokarev, and its clones, plus one checz old pistol (i think CZ52)
It is potent pistol cartrdige, high velocity, bottle neck. Good feeding.
Guess what.
Norinco made new pistol, that looks like replica of sig 226, in 7.62x25
The Norinco NP762 is a full-featured P22X type pistol. It is great for target practice with the 7.62 x 25 ammo. Get one to have a try.
g4cgunstore.com
So, Norinco have potential on sporting gun market.
But I never saw their replica of proper hunting rifle. (I wouldnt mind seeing their mauser 98 magnum action in 375 or 416, maybe they just didnt get the Idea yet)