Many years ago in 2008 I started my own law practice because I was uncomfortable working for firms that expected me to bill in ways that were common practice and not against the rules of professional responsibility, but unethical in my view. For example, I was expected to bill in 15 minute increments, regardless of how long task took even if it was a few moments, such as leaving a basic message to call back. With that expectation, I could bill about an hour and a half half each 15 minutes if I was efficient. I was expected to charge for drafting a letter, having my assistant review it, and then having me do a final review making the charge three times as expensive as it needed to be. I was expected to charge one dollar per page per copy. These types of expectations made me uncomfortable and eventually, I started my own firm and did it differently.
All of us who have owned the business know the nuances of how we can be genuinely ethical, or just adhere to industry norms.
I prefer to do business with people who are genuinely ethical.
I came up with the motto a long time again that is: offer nothing short of what you expect, and accept nothing short of what you deserve.