My favorite rifle of all times is a simple Weatherby Vanguard in .308 Win. It has a reasonable range, coupled with mild recoil and an ability to cleanly kill deer and elk. I have grown a bit cynical of the marketing spin put on new rifles and cartridges. The hunting magazine writers are paid to write in two ways:
First, the are paid by being comp’ed rifles and hunting trips in exchange for a favorable rifle on the excellent qualities of a new model rifle in a new and extremely effective round.
Second, the magazines themselves depend on their advertisers for their revenue. So there is a bias to deliver positive reviews, or incorporate products into hunting adventure tales. The authors want to sell their product (An article) to a magazine, so they must be mindful of this dynamic. Think of it… When is the last time that you read an article that blasted rifles or equipment. Old calibers… Even the very effective 30-06 are described with the slightly perjorative word “Veneralbe”. As though it is slightly doddering but well regarded great great grandpa.
African game is different, larger calibers are required to safely and humanely kill game. But that is a rant for another day.
Anyway I like my cheap .308 For North American game (other than big bears, and game shot at a distance) it is more than adequate.
anyway, that is my take on it.