One Day...
AH elite
In 1887, then French Congressman Clemenceau stated: "war is something too important to be trusted to the military." In 1917, when he became Premier of France at a time when Germany came close to win WWI, he applied his own principle and took direct control of the war, turning it around and ultimately winning WWI with the help of America.And what if Ford had spent several years saying they had never heard of the problem and you knew multiple people who had contacted Ford and been told the same thing - we checked, no problem, our gas tanks are great!
Then one day they make a big announcement that even though they have great gas tanks that have never failed, they chose to redesign them anyway. In fact, once public they tell people they've been selling the new tanks for quite a while without telling anyone .
And, from what you can tell it's likely that the new process costs more money but they are selling at the same cost as before. Hmm....
How much confidence would you have in Ford at that point ?
Time and again it seems that communication with customers is something too important to be trusted to marketeers. Do you guys remember the H&K infamous brochure showing a pistol mag loaded with bullets inserted backward?
Yeah, Hornady clearly mishandled the DGX situation. My advise to them would have been along the lines, as soon as reports of DGX issues emerged, to come out with: "We have discovered that some customers are loading the DGX for faster velocities than we designed them for. This causes them to over expand. To fix this issue we are now bonding them. Thank you for your continued business as we adapt to our customers' use of our products."
Just as H&K chose to laugh about their brochure screw up (I mean, seriously, what else could they do, right?), I agree that Hornady should have taken immediate ownership of the situation. If anything else, that would have allowed them to at least control the narrative...
End result: they have actually fixed the issue, but 40 years from now someone will still post about that dang unreliable DGX. Just like you still hear today, 50 years later, about the unreliability of the .458 Win (despite it truly mirroring with modern ammo the .450 NE ballistics that everyone have said are fine for over 100 years...)
As stated in another thread about the Sabatti doubles: "one never get a second chance to make a first impression"...
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