I went through the SAME thing, and chose the same outfitter.
My significant other has taken a keen interest in hunting, and has been accompanying me on several hunting trips this year and harvested several impressive animals. I love "roughing it" and soaking in the local culture everywhere I travel, but she enjoys great accommodations and other activities just as much as she loves the hunt. She loves stalking a nice animal for long distances in bad weather (and is in great physical condition), but needs a hot shower, big comfy bed, heat/AC, and good food at the end of the day. My decision came down to two of the outfitters that you listed.
I PMed several people who have been to these places. Even the one bad review on Cruiser that I found, the person said that his problem was with the taxidermist and that the lodge was the best place he had ever hunted with the best staff he had ever encountered. I checked references and spoke on the phone with someone who lives near me that has returned to Cruiser twice after their first visit in 2011 (this is very rare, as hunters tend to want to try something different with every hunt).
Cruiser's web page if full of up to date information and prices. I contacted their American booking agent "Cruiser-Bob", and he was a huge wealth of information. Cruiser Bob gave me price quotes that included all taxes/licenses/fees with no hidden costs. Bob emails me every few weeks letting me know how things are going at the lodge and to remind us of preparations we need to make. I have never had an outfitter show me this much attention after taking my money.
The pictures of the rooms, bar, dining area, and pool at cruiser safari had her sifting through their website for weeks to show all of her friends and family where she was going. I think she watched the helicopter video of the lodge 50 times. The pictures and videos of the lodge, with thatched roofs and African art, matched well with her expectations of what staying in Africa would be like. So YES, as enysse states, the website and media definitely sold her, lol. The reviews, pictures of trophies, and booking agent sold me.
I had many questions regarding "fair chase", lease sizes and distances from lodge, other activities in the area, tipping, game care, room amenities, first/last day, additional trophy fees, substituting animals, hunting pressure, effects of the drought, and lodge capacity. None of the information that they gave me contradicted with actual accounts from customers. Cruiser's seems to be a great compromise between my style of hunting and the lady's desire for comfort, all within our budget.
You did awesome by doing your research. The absolute worst thing you can do is get suckered into a crappy hunt at the SCI convention without doing proper research - every hunting forum is FULL of reports from people who got sweet-talked into the worst hunts of their lives at SCI.
I will post a report after my April trip to Cruisers.