Is it price?
Price matters, however, my observation is that for basic plains game there isn’t a lot of variation. I see packages that, when averaged out over the entire hunt, consist of about 1 animal/day and $1,000/day (including everything but tips).
When you get into hunts for dangerous game or even for some of the less common plains game (such as sable – those in your picture are outstanding!!!) then there is more variation in price, but in general, I feel that you get what you pay for.
I **strongly** prefer to sign up for a package deal. That is, one price covers everything. There may be an extra charge is I shoot an exceptional animal (e.g., 62" kudu). I don't mind that. Other hunters will prefer the "pay by the drink" (trophy fee for each animal shot) approach to safari pricing.
Is it size of hunting areas?
Yes. I don’t want to feel like we cover every inch of the entire ranch each day for the duration of the safari.
Is it accommodation?
I do like to be comfortable. Also, I think that the quality (or appearance of quality) of the accommodation does give some indication of the outfitter’s attention to detail and the pride that he takes in his operation. However, even tent camps can be comfortable if well-managed.
Is it about extra services offered by the outfitter?
Not really a consideration.
Is it quality of the trophies the outfitter has constantly been producing?
Not exactly - I am more concerned about the experience than the size of the animals I shoot. I want to take representative animals, and, yes bigger is better, but that’s not my main criteria. I’d rather take “average” animals and have the opportunity to learn about each of them, their environment, observe their natural behavior, etc.
Is it personal service and exclusivity of the outfitter / area?
If by “personal service” you mean that all of the little details are taken care of, then yes, it is important. When I say “little details” I mean things like housekeeping, quality of the meals, catering to the preferences, abilities and limitations of each client, etc.
Reputation of the outfitter
I agree with Tanks who first mentioned this. When it comes to booking with an outfitter for the first time, I can’t know anything about him except what I am told by other people (clients and outfitters) and that is how you can learn what an outfitter’s reputation is – from people who are in a position to have an informed opinion.
To the extent that I can research it, reputation is huge.
Checking references is important.
Honesty and Integrity
Both items are part of an outfitter’s reputation, but I list them separately because they are so important.
Variety of animals
Even if I am not hunting all of the types of animals on the property, just is seeing them can be special and therefore can be a factor in choosing one outfitter over another. On my first safari, on two successive days in different parts of the ranch, I saw aardvarks. That was exciting for me (and my PH). On my second safari, I saw a pair of cheetahs. Even my driver was excited about that.
Personality
This is hard or impossible to judge prior to a safari, but it makes a huge difference in determining how much I get to enjoy the experience. Talking at a convention or even by phone can help, but you can’t really judge until the end of your safari.