Jacques,
The questions you are asking leads me to think you are talking about market differentiation and how best should an outfitter promote themselves. When I found AH seven years ago and started posting, the community was smaller and the outfitters that were present participated much more than they do now. During this time, I was able to learn outfitters/PH's personalities by what they posted and how they interacted with others in the forum. That is how I got to know you, and a significant reason as to why I have hunted with you.
That interaction between outfitters and potential hunters seems to have gone away, with outfitters only posting on hunting special threads they have started. As I look at the New Posts front page, I see a number of threads that outfitters have started. If I discount the hunt deals and the self promotion threads, (nothing at all wrong with those threads), I come up with three outfitters that have threads that are an outreach to potential hunters, or at least a hi, I would like to communicate with you in a non-pressured way, without blinking neon lights. Three threads like this seem to be the most I remember in quite awhile.
1. Nathan is doing a "zoom" on leopard hunting. He has done other "zooms" previously. By the way, this outreach by Nathan is the best and most original marketing effort I have seen done on AH. Nathan is providing a service and promoting himself and his brand in an outreach to help hunters. Perhaps I am wrong but I would envision that he gets some good clients out of this effort.
2. Marius has started a thread on the conventions for next year. Again, a good outreach and way to participate and let potential hunters know who he is.
3. This thread by you.
It doesn't even take outfitters starting threads, just jumping into an existing thread and providing good solid information periodically lets new or marginally active members know who an outfitter is so in three years when they are going on that hunt, the outfitter that participates makes the short list.
There are a number of outfitters on AH that I do not know. They pay their money, post a few specials and wait for hunters to book. They don't participate in conversations so I don't get to know them. When I make a list of outfitters for a hunt will I consider them? Of course not. I wonder why they pay to be a member. ie: I was looking for a free-range buff hunt in 2019. In December of 2018 I pm'd an outfitter here on AH. I got no response until about March of 2020. Evidently he had time to look at his account here after 16 months. Did I hunt with him? Absolutely not.
I would encourage all outfitters that are paying to be a sponsor to jump into conversations and let yourself become known. Share some of your wisdom with those of us that are trying to learn. Otherwise you are just pissing money down the drain.
Now if this was not what you are asking, please disregard my post as the rantings of an old fart who is sliding down the hill of senility.
Great photo with your son and two majestic sables!