My experience is that Rolex don't even want you then, unless you're likely to be spending millions or can be a 'brand ambassador' for them (whatever that means).
I played their silly games for my Milgauss.
Went to the store, looked at the piece, said I'd take it.
"Oh no, that's the show model".
Said I didn't mind, but they told me they wouldn't sell me it, but that I could get on a wait list. I said fine and asked for a time estimate on delivery.
"Oh, Rolex don't tell us that".
I said fine, gave them my phone number.
"But if you were to buy another model as well, I'm sure we could expedite it...".
I said no and walked out. Nine months later, got a call.
"A Milgauss just came in, we can't hold it for you, but if you're here in the next 4 hours before it goes on display, you can probably buy it."
I dropped everything and went, got my Milgauss.
A couple years later I'd just finished my MBA and fancied a Skydweller. Off I went to the Chicago store.
Looked at the piece, said I'd take it.
"Oh no, that's the display model..."
Here we go again.
"Fine, I'll waitlist."
"Oh, you can try if you like, but you're a customer with no established relationship, your chances aren't high..."
What do you mean I said, I'm literally wearing my Milgauss?
"Where'd you buy it?"
Birmingham, UK.
"Oh no, that's Rolex Europe, this is Rolex USA. But if you were to put in for two or three cheaper pieces, I'm sure we can sort out a Skydweller as well".
Having been basically told that I was a peasant with no business being allowed the privilege of dropping a large chunk of change on the piece I actually wanted, I told 'em to play with themselves and spent more money elsewhere.
It's a shame as I rather like a couple of their models. But I will not put up with this sort of rubbish. I'm just not doing it. Buying something like that is supposed to be an enjoyable experience, yet every time I interact with Rolex it leaves a real sour taste. At this point, they either change the sales model, or they're dead to me. I fear the latter is more likely.
