I think we can all agree that as hunters, we want complete transparency in pricing. No one likes surprises.
Having said that, I think it's also fair to observe that outfitters have learned an important lesson of retail: buyers look at the headline number and more often than not, don't look behind it. So the lower headline number wins. This is at odds with an 'all in' number that hunters are looking for.
So the solution that many outfitters have landed on is to do as
@gizmo does, and not put all of their fees online. I understand all of the reasons
@gizmo and others have given for this practice, and they are valid.
So what's the problem? Well, one that I have run into is the negotiable fees issue. Have you ever sat on an airplane and wondered what the person sitting beside you paid for the same seat? I was on my third hunt with the same outfitter some years ago, and discovered that they had given 15% off the trophy fees to another hunter in camp, a first-timer, because he had asked. I had not asked, so I did not get. I didn't ask because I thought the fees were fair, and I have a view that if I treat you properly, you will do the same for me. More often than not, that works in my favour. Here, it did not, and I have not hunted with that outfitter again.
It's a fact that clients talk. I disclosed the trophy fees I paid for my most recent hunt in the hunt report - although I asked the outfitter if he was OK with that before I did it. But even if I hadn't put the fees I paid in the public hunt report, I would tell anyone who pm'ed me what I had paid.
In an age of transparency, how do outfitters keep clients happy if the trophy fees they are charging are 'personalized' and potentially vary by material amounts?