mdwest
AH ambassador
Was Atlanta so bad because it was Atlanta? Or was it the weather?
I'm sure both contributed but had the weather been good, would it at least have been an ok show?
Impossible to know... but.. what I do know (as do most others, and DSC should know) is long before January and the unexpected snow storm, there were a lot of very disgruntled exhibitors that had been complaining for months about the decision to go to Atlanta.. there are a TON of very disgruntled people that normally attend the show that had stated they were not going to Atlanta and that they would either just go to SCI instead, or stay home, or give TTHA a try.. , and there were a lot of life members of DSC expressing their concern about not only the decision that was made, but how the decision was made, and how the decision was messaged..
And until DSC had the inconvenience of a snow storm to add to the problem, they essentially refused to address any of the concerns.. which was viewed by most (all?) as being shown the middle finger by the DSC board (since the CEO was by then gone and no new CEO had been appointed to replace him)..
After the snow storm, it at least appeared that DSC was going to attempt to right the wrongs of 2024.. the email from the new CEO was a pretty good start (IMO).. but since then, clearly some additional decisions have been made.. and once again, the exhibitors and life members are scratching their heads and asking a collective WTF???? (i.e. the email that went out offering a new membership level... email that went to exhibitors with a price increase and Atlanta on the logo without speaking to any changes/improvements/intentions/etc first, etc..etc..)..
My guess is better weather would have produced a better show.. Hell, it wouldn't take just 1000 more people to have made a "better" show.. the ATL show was a complete and total disaster..
But my further guess is better weather still wouldn't have produced a "good" show, much less a show worth attending for most exhibitors or participants..
And if DSC stays on the path it appears to be intent on sticking with (poor messaging, poor engagement with exhibitors and life members, etc) that if next January is 70 degrees, clear skies, and they offer free hotel rooms to everyone that attends.. they'll still have a terrible turn out..
It pains me to say these things.. Ive been a life member for a long time.. Ive spent A LOT of money with DSC over the years (well beyond my membership costs).. Ive brought several other people to the club to become members.. Ive volunteered at 6x shows.. I used to attend every monthly meeting in Dallas and participated in numerous functions of the Dallas chapter..
I seriously want DSC to not just survive this.. but to find a way to thrive..
But if they continue down this same path, all I see is disaster in the future..