I'm not an American, but I can see the place across the lake which is more than is always the case from within. My observation is that they are 100% serious about the importance of short actions, or shorter actions. I don't agree at all, but I would not beat my head against that wall if I was in the business.So given the option to use the gold standard that has plentiful ammunition everywhere, or to intentionally buy a cartridge designed to financially enrich Ruger by letting them use cheap guns to up their bottom line, I choose Option 1.
We are at a turning point with bolt actions, I think. Modern manufacturing doesn't necessarily care about action length, and we are in a place where options are less expensive than they once were, and actions can be cut to the length of the specific cartridge, without much increase in cost. I am not sure, though, how that works in the case of Ruger, where investment casting is part of the picture. But isn't someone like Sako or Weatherby, now making actions to cartridges, and there are similar things happening at custom makers as far as hyper detailing where you would be talking about a whole different rifle in the line-up, in an earlier day. The idea that someone would toss out the pre-64 action to make a few more bucks would not be as likely to happen these days. There are custom houses that offer different bolts as options, and many other features. Wilson is another company that now offers a rifle, and makes pistols that simply eliminate all problems with prior designs that can be solved by CNC machining.
If I was looking at where the fix was in, I would be looking at the power of marketing oddball cartridges that probably aren't needed, will soon be obsolete, and have two industry powerhouses behind them. This is also an exclusive deal, at least to the extent that if you want a Ruger cartridge, you will more likely go to them to get them.