Me too! I got the Browning scope, a Nikon Monarch 3.5-10x50mm with dual (red/green) lit reticle, and my latest, the Burris Euro-Diamond, from Natchez, on sale, as they were being discontinued. I say let the rich folk pay full price! I'll take a good hand-me-down gun or discontinued scope anyday. I don't need the latest product, just a good solid one.
That's how my wife and I wound up with a lovely 3-year old E-500 sedan for an incredible price. We were shopping for a new car for her a couple years ago, and I wasn't getting any bites on my 2002 Z-28, in pristene condition. So, we followed a friend's advice and took it to CarMax for a quote because they buy cars sometimes without you buying from them. I was offered a very fair price -- full trade in value according to Kelly's Blue Book, which was way more than any dealer, including Chevy themselves, were offering in a trade in. We then walked around the lot just to see what they had. I never really considered Car Max before, but this was a great experience. We wound up in the right place at the right time. Someone turned in a like-new, low mileage, fully loaded Mercedes E-500, which should have been selling at a dealer for $38,000 (originally $58,000), but because they didn't service it at a Mercedes dealership the whole time, it couldn't be sold as a certified used car, and somehow wound up on auction and Car Max bought it and we found it for $29,900.
We've had it for 2 1/2 years as a third car -- we decided to keep my wife's Honda and use the Mercedes part time -- and we're tickled pink with it.
There's no way I would pay $58,000 for a car. That's impractical. We don't even want to pay $40,000. About $30,000 is our limit.
Well, we did it again. Last year my wife got the ich for a new car again. She sold her old 1996 Honda Civic to her boss, who wanted it, and we got her another car, in another incredible deal. She fell in love with a sports car, and we got her this 2008 Infiniti G37S with only 13,500 miles on it for under $30K. Original price was $45K.
Again, discontinued products or slightly used premium products are the way to go for anyone who can't afford the full price. You don't give up any quality. Just bragging rights. And who needs the latter?