It comes down to a limited supply of hunt-able trophy animals and the increasing demand by sport hunters. And yes good advertising plays into this...
When you go into a bar an order a bottle of bud at the corner pub and say it costs you dollar and at the sports bar could be five dollars for the same bottle of bud. Same difference in the initial posting.
An example...(And this did happen)
A marina in California had X amounts of slips...With a waiting list a mile long...The marina started to raise the slip price based on length of boat and after a year still had a waiting list a mile long...The Second year the marina raised it slip prices again and continued raising prices until the waiting list was down to a short list... The average boat owner was basically forced out of this marina...
The same is taking place in the hunting world...here you have a limited number of trophy animals that can take up-wards of 10 years to grow...the cost is not cheap...un less it is in a park and then it is anyone guess what you will find...Same as in the states. Your best trophies are found on manages property...
As mentioned earlier with many and i do mean many individuals with wealth beyond anything i will ever see, they are willing to pay extra for the prime spots in anything they want to do.
Everything has gone up and is continuing to go up at a faster pace than most would like...Even our government keeps changing the rules on how inflation is rising...The hunting world is also seeing their cost go up and as Paul T indicates prices are at a low and will only go one way...>
The idea of going on a mixed bag with a few trophies animals is what I see as the way to go and then move your hunting from country to country to obtain the trophies you are looking at... As mentioned earlier we as hunters have to change our way of thinking and look to new hunting areas.
I see this as two ways... if you want a record book trophy or a nice average specimen...i do not hunt for the record book and if one comes by so be it...i do have a base on what I will shoot...My example is a 40 cape buffalo and then I will search to find an outfitter and PH to go with... With CB being the primary target...Other animals probably will be taken however they are not the primary goal...
What the initial post indicated to me is: I want a Porsche however I can only afford a Dodge...But I want the Porsche for the cost of a Dodge... If we look at the Outfitter section of AH you will see many PH'S listed for the countries and if each booked 10 hunters a year we are talking of pool of close to 15,000 hunters traveling to Africa each year.
This number of hunters has driven hunting cost up so that the average person like "enysse" feels pinched. We will not see 15,000 record book animals taken every year.
What is taking place is we need to find our comfort spot in what we can afford. Or save x amount of $$ each years to go on the safari we want.