Buying one of the “big 3” simply because of their name plate doesn’t interest me. It’s kinda like telling someone who’s interest in a Camry to just buy either a BMW, Mercedes or Maserati.
I actually did look through the Swaro’s at Cabelas and while the glass was DEFINITELY better, the rangefinder sucked compared to the Vortex. Not to mention that the Swaro’s cost 2.7 times the Vortex - they certainly weren’t 2.7 times better.
I also just looked up the warranty on the Big 3’s products and it’s worth noting that the warranty on NONE of the big 3 optics manufacturers can even touch the Vortex warranty, especially on the electronics.
This wouldn’t bother me much on standard binos, but binos with built in electronics that carry only a 1-2 year warranty on those electronics is too risky for me, especially when they’re $2-3k.