icebreaker.com
Icebreaker Merino products are really good. I have several things from them and all are soft and very long lasting so they have good value. On mountain hunting trips I learned the value of wool and how it is so insulating and does not smell after days and days of use. People won't believe that you can wear the same socks for several days and they don't stink! There are also some socks that I like from SmartWool but not underwear. No one has underwear like Icebreaker Merino thats for certain!
Regards,
Philip
PS People here like to make fun of me for touting my Merino wool socks and underwear when I raise Dorper Sheep that do not have any wool!