I'm in the firearms industry and part of my job is to shoot and evaluate our own rifles (Benelli, Franchi, Chapuis and Uberti--although the last two are not turn-bolts) against the competition--and I mean 90% of what's available today. I'll wear my rifleman's hat as opposed to my company colors and frankly state that with today's technology, you'd be hard pressed to find a bad product out there.
From the economical Savage and Mossberg to the pricier Winchester and Browning to the more rarefied SAKOs and similar--and all through other brands like Ruger, Weatherby, Thompson-Center, Kimber, Tikka, and of course our own brands--you'll be buying a rifle that more than likely will shoot better than most of are capable of. Any rifle without the potential for MOA--and often sub-MOA--accuracy under ideal conditions is a rarity in today's market. Triggers are wonderful compared to even 20 years ago, and each brand comes in a plethora of configurations that should satisfy most of everyone's needs and wants.
So I think the question is more about what features and extras you may require. Basic or swanky? Wood? Synthetic? Long-range? Mountain-gun configuration? Threaded? Fluted? Ceramic-covered? Light? Heavy? Which scope-mounting system? How long a warranty? What reputation for customer service? Unless you have a particular affection for a brand like Winchester (I still regret selling my Mod. 70), go for what embodies the greatest number of features and options you require. 99/100 you won't be making a bad choice.