I can understand that sentiment. A couple of years ago I replaced my SUV with a Toyota 4Runner TRD Pro. Then added armor underneath, lifted it with new shocks, new bigger tires, replaced front and rear bumpers, added a winch, lights, rack, rooftop tent. Added up to 50% of the vehicle cost on improvements.
Then, I took it out, went through some rough roads going through a National forest around Prescott, AZ and one side got scratched up from branches and the armor underneath paid for itself. My girlfriend was flabbergasted. She suggested if I was going to keep going out and camping in remote areas I should "rent" a vehicle and not get my SUV all messed up. My viewpoint was that it was a tool that had a function and if it got "bruised" while it was doing its job so be it. That doesn't mean one should abuse their tools, but that with usage sometimes wear occurs. I don't own anything that I would hesitate to use because it might get a mark on it.
However, there is also no way in hell I would take my mother's Range Rover Sport on a muddy dirt road at the family farm let alone off-road. She'd beat me up at age 84
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