Happiness is expectation matching reality. Happy clients are created by showing them where they will hunt, what they will hunt, how much it costs, and what both your and their expectations should be for the hunt.
Pictures are better than words…and often better than video. Hire a professional photographer to get GOOD photos of camp, vehicles, dinner, shooting, and similar…good lighting and scene composition.
Use photos that have action and emotion…it conveys to the client. Photos of smiling happy people, serious faces stalking game…kids being kids. It communicates human experience and ties emotion to the photo.
Tie your experience to history with vintage Africa photos as background to give it a “why” and a passion that transcends simply killing animals. You want to evoke a spiritual journey through history that links the modern hunter to Ruark, Capstick, Selby, Bell, Longden…as you are offering a way for hunters to join their fraternity.
Lastly, open ended and accommodating to fathers and sons…men love their son and dream about their boy walking the red dirt beside them. Make it possible to create 2 sets of boot tracks…one father and one son, side by side.