I think a lot of that comes from Charlie Kirk, Bennie Johnson, Ben Shapiro, etc..
Millenial aged right leaning political commentators that have dominated the social media space for the last several years.. There are more right leaning commentators, and they have greater following than their left leaning competitors..
The most popular left leaning millennial aged political commentators like David Parkman have 3M viewers on Youtube.. where Shapiro has 7.2M.. (Johnson and Kirk both have about 3.25M)..
The left continues to cling to the thoughts and ideals of Gen X and even some boomer aged commentators.. which is honestly why they continue to dominate middle aged, middle class, white, women.. while the right continues to roll out very intelligent, very articulate Gen Y and Gen Z types that are also extremely skilled (and many times well trained) debaters..
If Im a 20 year old college student, no matter how much I agree with Glenn Greenwald (380K subscribers on YouTube) sooner or later Im going to get tired of listening to his 58 year old opinion.. I might really dislike the things Charlie Kirk is saying (initially).. but at least I can relate to him...
The left is losing the social media war for the most part... they also regularly get destroyed in the "meme war" by the right, which most people Gen X aged or older get entertained by, but younger generations actually pay attention to the themes, constructs, and rationale behind.. which is why they are losing millennials and Gen Z in large numbers I think.. the right is simply doing a much better job at connecting and getting their message out.. despite the majority of faculty on campus being hard left leaning and doing everything in their power to influence their students (some of the crap my daughters relay going on at 2 different SEC schools with tie faculty honestly sickens me)..