Alistair
AH fanatic
- Joined
- May 25, 2018
- Messages
- 808
- Reaction score
- 2,794
- Location
- Milwaukee, WI
- Media
- 2
- Articles
- 1
- Hunted
- Scotland, Ireland & England
And so shall they go the way of Abercrombie&Fitch eventually
They might, but I doubt it. I too have done the tours, easier for me perhaps being based in the UK. All 3 of the big british names are drifting in the direction of 'lifestyle' brands, but talking to the people, the history and the firearems are still very much the passion. They might eventually end up in the position of ferrari, the lifestyle accessories paying much of the bills, sure, but the primary focus still being, as they always were, the cars, or in this case, the guns.
As long as people still appreciate the history, the romance, the story, they remain desirable, and as long as they are, a small subset of the customers will one day purchase one, and that's what it's all about. For what it's worth, I one day hope to be one of them.
There aren't many british brands that remain desirable on the world stage as the very best of the best, but I don't see any of these three losing that in my lifetime, and I hope, long after that...