Introducing the Bezos-backed EV pickup for the masses

[375 Ruger Fan]

Interesting concept that might just work. Will also force major auto companies to come up with a similar offering.

https://finance.yahoo.com/news/slate-introducing-the-bezos-backed-ev-pickup-for-the-masses-022141712.html

 

[WAB]

For folks in the city who like but don’t really use pickups perhaps. I can’t see how an EV pickup is ever going to help those of us on farms.

 

[CBeck]

For folks in the city who like but don’t really use pickups perhaps. I can’t see how an EV pickup is ever going to help those of us on farms.

Or towing or hauling….until the range gets better, for my use, they are not practical.

I can see how a modular would sell well….Georgia has one of the biggest ford dealers in the us which has their own custom shop on site and it stays booked out!

 

[deewayne2003]

For folks in the city who like but don’t really use pickups perhaps. I can’t see how an EV pickup is ever going to help those of us on farms.

Amen to that!

If you run out of battery in the city during cold weather it's an inconvenience, if your vehicle goes dead in a rural area during cold weather with no cell reception you can be in a life threating situation pretty damn quick..... especially if you are elderly or of limited mobility.

Not to mention the issue with actually using them to move any amount of cargo.....

 

[baxterb]

My first truck was a 1993 4x4 Toyota with the 22-RE engine. No AC, no power windows. $10,500

They make those again and I’ll take two…

 

[BonUm16]

My first truck was a 1993 4x4 Toyota with the 22-RE engine. No AC, no power windows. $10,500

They make those again and I’ll take two…

My first truck was an ‘89 Jeep Comanche w/ the 2.8L V6. They make those again and I won’t be buying even one…

On another forum I read, a member just listed a clean 1994 Toyota 4x4 22-RE/5-spd. Wish he wasn’t 1000mi away.

 

[375 Ruger Fan]

I don't disagree with the negative comments on the EV pickups in general, but the Bezos version seems to be going for the portion of the market that has been forgotten. The person that wants the small, no frills, inexpensive transportation. Think the VW Bug of the EV world. When you need an 18 wheeler, get an 18 wheeler. When you need a 1 ton dually, get it. When you want a pickup, that rides like a car, get a half ton. When you want something small and inexpensive to drive around town and occasionally haul stuff that won't fit in a car, get a Ford Maverick or Ranger. Or maybe a Bezos EV.

 

[K-man]

As an owner of an ev pickup living in rural Oklahoma, most of the concern about range is really not a problem. I charge mine at home 99% of the time and frequently drive to Okc or Tulsa or Wichita and home without issues. Mine goes off-road quite easily as the suspension goes from 9” high to 16” with a touch to the screen. Has 825 hp and 900 ftlbs of torque. Yes range is limited when towing but that happens with any vehicle. I still use a diesel pickup for long trips as I don’t like to wait to charge. You do have to plan ahead a bit more. A fellow owner told me it’s much like piloting a private plane. Know where you are going, how much fuel it will take and plan ahead. All good. My fuel costs have dropped $4k last year and my home electric bills have no noticeable increase. It’s a great vehicle but isn’t perfect for everything. Anybody wants a ride in a rocket stop by. 0 to 60 in 2.9 seconds. 0 to 90 mph in six seconds.

 

[Andrew62]

I don't disagree with the negative comments on the EV pickups in general, but the Bezos version seems to be going for the portion of the market that has been forgotten. The person that wants the small, no frills, inexpensive transportation. Think the VW Bug of the EV world. When you need an 18 wheeler, get an 18 wheeler. When you need a 1 ton dually, get it. When you want a pickup, that rides like a car, get a half ton. When you want something small and inexpensive to drive around town and occasionally haul stuff that won't fit in a car, get a Ford Maverick or Ranger. Or maybe a Bezos EV.

Well said!!

 

[Alistair]

I don't disagree with the negative comments on the EV pickups in general, but the Bezos version seems to be going for the portion of the market that has been forgotten. The person that wants the small, no frills, inexpensive transportation. Think the VW Bug of the EV world. When you need an 18 wheeler, get an 18 wheeler. When you need a 1 ton dually, get it. When you want a pickup, that rides like a car, get a half ton. When you want something small and inexpensive to drive around town and occasionally haul stuff that won't fit in a car, get a Ford Maverick or Ranger. Or maybe a Bezos EV.

I think the issue with this idea is that for 'people who have a pick up but don't need a pick up' (i.e 99% of urban buyers), the truck is a status symbol.

It's the Porsche for those who enjoy rural cosplay, effectively.

As an urbanite who commutes into downtown to work, I see a lot of these people. I work with plenty of them.

I know their lifestyles, I know precisely how much they need a truck. Their choice to be truck owners is as much rooted in practicality, functionality or cost as my choice to commute to work in my Hellcat.

These people aren't looking for 'functional, practical, small, inexpensive, or unobtrusive'. If they were, they'd buy a Camry. The 'cheap, no frills' vehicle their lifestyle actually requires. They're looking for a status symbol and a toy.

The Cybertruck actually met their needs quite well, and is imo a rather excellently positioned vehicle.

Totally useless as a truck, a fairly trash tier vehicle overall, but certainly a head turner and a statement piece for those who want to do the 'cool, manly, tough, independent' truck lifestyle signalling, but also fancy some 'green' credentials to virtue signal with. Plus of course it's reassuringly expensive so your neighbors know things are going well, and it's recognizable enough to scratch that conspicuous consumption itch.

This though, seems to be an excellent vehicle for people who need to do 'truck things'.

That's no bad thing, but it's an EV, so 95% of people who actually do 'truck things' won't buy it.

As for the the other 80%+ of truck drivers? Well, they never, ever do truck things in the first place and will hate that it's designed to do a job, not be a statement piece.