money, interests, and peoples willingness to spend and/or prioritize things they spend on are all relative..
I take myself as an example... I an far from "rich".. but I recognize that I am very well seated at the higher end of the "middle class".. and dont really want for much..
I am also however very pragmatic and frugal about most things.. and rarely splurge on "stuff" that is lavish or "best" quality...
Im the guy that can afford a rigby.. but choses to shoot a winchester.. that can afford to live probably 2 steps up the scale comparatively to the house I am in, but consciously made the decision to not do that and keep our house note to a minimum (roughly 75 +/- members here have been in my home and can attest to it being a fairly middle class place in a middle class neighborhood, etc.. albeit probably on the higher end of what most would consider middle class)..
I do spend quite a bit more than most on travel, hunts, etc.. where most of my local DSC buddies try to take an international hunt/vacation once every couple of years, my wife and I generally do 2 fairly big hunts every single year, and have done as many as 4 in a year..
My wifes tastes are a bit different than mine though.. while she also is pragmatic and frugal.. she generally wants something 1 or 2 steps up the scale from my desires.. while again, we can afford to own a couple of rigbys, I generally shoot "winchester" grade rifles.. and my wife will typically go more the kimber grade of things.. where I am perfectly happy shooting leupold, she generally wants swaro or zeiss, etc..etc..
Whats key is.. I dont disparage people that shoot ruger americans or wear wal-mart hunting clothes.. nor do I disparage people that shoot rigbys and wear custom tailored hunting clothing, caps, etc..
Ive got a buddy thats a senior executive with one the largest financial institutions in the US that I hunt with routinely.. he makes more money in a year than my wife and I combined (probably makes more in 6 months than we do honestly).. his income would certainly put him in the top 2% of earners in the US (Id guess he is well within 1%).. but he, like me, shoots common guns, wears, common clothes, etc... even though he could pay cash to buy just about any bespoke london best rifle out there and not have it impact his personal petty cash account to any noticeable measure.. and hes never hunted outside of the US..
I have another buddy that is a retired Army NCO that barely scrapes out an existence living in Montana running a small machine shop that repairs farm equipment.. that has a closet full of sitka gear, he shoots a 10K custom built rifle thats topped with top grade S&B glass, and he does a pretty substantial hunt in South Africa every year..
If you didnt know these two guys and only judged them by the way they look and the gear they take to the field when they hunt, you'd likely guess that the retired NCO is living somewhere between the high end of middle and the lower end of upper class.. and the investment bank senior executive was living somewhere closer to the middle or the low end of the middle class..
And you'd be wrong..
their priorities are just different.. what they place value on is different..
Both are exceptional hunters by the way.. very much into the conservation side of things.. etc..etc..
I am reminded here of a guy that once rolled up to a hunting camp, in the snow, in an AWD pearl white mercedes car. Many giggled and shook their heads (even moreso where, over the course of a week it sank in deep mud from the resulting snow melt-ALL laughed and shook their heads when it was pulled out via farm tractor or 4wd pickup (i forget which.) Also something about the right tool for the job. Function over form. Luckily, there are not many fashion police in Africa. I did once hear an old Brit SA PH say how disgusting t-shirts were on the hunt (he was not addressing me,) and it was interesting...He said African hunters must not appear sloven. Although I did not, many other PHs would simply smile and accept the funds, no matter what duds were donned. Not caught up in hats, but quality clothing works well (though the Jess bush and the many thorny shrubs/trees in Africa will eventually shred everything.) Those ripped shirts and pants are amongst my favorite trophies! 
