PHs non dangerous game primary rifle in SA was a 270 and he absolutely loved it. It is a very popular cartridge in USA for deer and has been for decades.
When I managed a sporting goods store late 90s when I got out of the Army, 3 out of 4 centerfire hunting rifles we sold were 270 or 30-06. Other than those you had 300 Win mag for guys going out of state for bigger game, 243 for kids, and 30-30 for grand pappys lever hun shooter. Everything else we only needed to keep a few boxes of as specialty calibers. For a lot of established hunters in the USA, it is what they started with back then and still use because they break it out a couple of times a year to go hunt, They are not gun nuts.
I am a bit of a gun nut and love experiencing new calibers and rifle material/build updates, and do not own a 270, but if I did, it would work just fine for my deer and pig hunting,