This has been a fantastic topic. Hits on several valid points.
My .02:
1. There are many ways to market an Outfitter/PH/landowner. You can go to the sportsman shows (Reno, Dallas, etc) and sit at a booth with 500 other outfitters trying to prove your item is different and better OR you can offer a fair priced package online or through print media directly to your target client and get hunters on the ground. They have a good time and then bring their friends and their friends, etc. I think the internet and these websites have opened up an exchange of information that can be extremely focused and profitable.
2. I think this offer is a great sign of the times. It is a landowner who has managed a property to a point where he wants to remove some surplus and generate a bit of interest in his operation. It is these individuals who will survive the economic storm. They have an actual financial interest in their farm and their animals. NOT from just hunting/killing the animal. Just as a concession holder in TZ might be concerned about his property, so will a landowner in RSA. I have a problem with some PH's who have nothing but a truck(bakkie) and want to hop around farms shooting with clients with little thought given to their actions for the landowner or herd age structure, etc. Increase the body count, increase the trophy fee mentality.
3. I am not being personal about any particular outfitter here at all, but i think those outfitters owned by more than one PH will have a heck of a time staying alive in the current market. I know outfitters who have three and four (!!) "partners", all with an economic interest in the company. I think those companies will have an extremely difficult time in the current economy. It's just a lot of hands in the cookie jar.
4. I think a lot of you might be missing the point of the "cull" offer. It is clearly a cull hunt but the main motive is to get hunters on his property. Genius. You tell me a guy is going to come over from America, Australia, etc on a cull hunt and only shoot cull animals!?!? Hell no! He is going to shoot a few impala ewes and a wildebeest cow and then look at a giant impala ram, a big kudu, etc and decide right then and there that he wants to take one as well!
And for those of you who are above a "cull hunt" in your mentality, that is fine with me! I will take a cull hunt anyday of the week. My trophy room is getting full and i really cherish the experience of hunting africa more than the actual foam taxidermy form on my wall.