So Ray, I am just going to guess that you have never been either an appointed or elected officer in a publicly traded corporation. So let me tell you something about to what those evil executives are actually trying to respond.
Most large companies find that they are unable to remain competitive in a particular market segment without developing cash/investment reserves greater than the post tax margin that they bank in a particular year. Thus, either from founding or over time they go public with shares offered on one of the trading markets. The moment they do that, the company is no longer owned by anyone but the shareholders. Those shareholders then control the value of the company based upon their investment or divestment of those shares. Their decisions are driven by things such as year over year sales growth, profitability, cash flow, and debt. Growth, profitability, and cash flow are driven directly by the company's success or failure in their consumer market. Every quarter the company's performance is measured against its peers. All three of those particular metrics are largely driven by the company's cost of doing business. Their product, whether a toaster, a TV, or a B1 bomber has to offer a purchase advantage to the market sector's consumers. So yes, enormous effort goes into driving down the cost of production to make those metrics as attractive as possible. But the place to point the finger is at the demands of the consumer and the shareholder, not the company officers simply trying to satisfy that demand.
It is probably worth noting that tax rates further compromise that math. Profits are normally used to boost investment in R&D, new production space, hires, outreach into new markets etc. However, in a punishing tax environment, it often makes better quarterly financial sense for the corporation to buy back its own shares. This would seem a waste of money, but by reducing the number of shares available to investors, it either stabilizes or drives up value of those shares thus increasing market cap which offers competitive advantages in dealing with that fourth metric, debt.
Winchester made that decision in 64, because at the time they were no longer able to build the model 70 and sell it at a competitive price. Remember, this is pre-CNC technology. Their production floor was aging, they were trapped in a high cost of labor environment, and their shareholders were abandoning them for other manufacturers. Worst, the consumer was ever more unwilling to pay more for the Winchester brand than one of their competitors. Sure, they made drastic and ultimately fatal cost cutting decisions, but it was as much our fault, the consumer, as theirs.
With respect to cars, again it is hard to blame evil government. Government, in a democracy, responds to the will of the people. Whatever anyone thinks about the power of campaign contributions, votes really do matter. I am not sure there is much of a real market for a simple gas-powered car among the emerging primary purchasing age groups in this country. I should add people of your age and mine with a trusty socket wrench in our pocket longing for a simpler age are getting fairly scarce on the ground. What the consumer seems to want is an affordable automobile with as many bells and whistles as possible. Government is indeed driving emissions control and those related expenses, but that can only happen because the majority of our fellow citizens are fully vested in the notion of man-made climate change and its effects on the environment. If majorities didn't support it, politicians wouldn't do it. So again, the place to point is at ourselves, not some evil bureaucrat.
I will have to note however, with respect to quality and dependability, my 2016 Ford F250 is light years ahead of the truck I was driving thirty years ago. No, I can't begin to work on it, but those evil executives are building a pretty good product because they had to become competitive with superior Japanese and German products that were taking over our market. That opens the door for a broader discussion over the value of international competition and free trade, but let's leave that for another day.