As
deewayne2003 indicated it is
CRITICAL to clean a brand new barrel after you purchase the rifle. They are typically coated in a light type of cosmoline that will not move ahead of a bullet when fired but may create micro-bulges if not removed.
Typical solvents will do the job. You will get a number of dirty patches out of a factory-new bore...
After that, barrel breaking may (?) work for competitive bench shooters but I have found it an utter waste of time myself. Just go and shoot.
More good barrels are damaged by over-cleaning (do not use a steel rod !!! insert the rod from the chamber side !!!) than they are by non-cleaning. But avoid rust if applicable with light oiling (and remove the oil before shooting again) and above all, as
PARA45 said, do NOT shoot long strings. If the barrel is getting uncomfortably hot to touch, let it cool. Stop shooting way before the barrel is too hot to leave your hand on for several seconds.
In term of maintenance, I used to lightly oil the barrels when I lived on the humid east coast, but now that I am in Arizona, or when I am in Africa, all I do is just pull a boresnake through the barrel (do not rub the string on the edge of the crown) at the end of the day, even if I did not shoot that day, to remove powder residues or dust.
I shoot TTSX in my Blaser barrels and various other rifles, and I find that it typically takes more than 150 shots to start loosing 1 MOA accuracy. This is when I clean them. Admittedly, some older barrels may have rough bores and may loose accuracy in as few as 50 rounds or so, but CNC modern production barrels are generally quite smooth.