The irony is none of this stuff lasts very long. I bought a pair of first lite briefs for $60 and I kid you not, they lasted ONE hunt day. Rough shooting, walk up, 8 hours, holes began to form. That was my lesson with these new, high price hunting clothing companies.
My tailor in the UK makes me an entire shooting suit by hand with first world labor charges for exactly the same price kuiu/Sitka/blaser/first lite charge for their Chinese stuff. The big difference beyond profit margin and inferior raw materials is that my shooting suits look good after 100 days of wear, rather than trash-bin worthy after one outing.
I may sound jaded, but I’m old school. There are so many exceptional wool and cotton hunting clothing makers out there doing it the right way for the same prices as this Chinese relabeled stuff. Look what a German or Brit wears on a hunt in style and then realize some of their attire was their grandfathers because it lasts that long. Big difference!