It is deceptive in that Hornady will not admit that their previous version bullets were not as effected as advertised.
If one purchases Hornady DGX ammo or projectiles for loading, how will they know the product's performance level?
At a minimum, Hornady could have marketed the new version as,
"Our DGX was good but we listened to Professional Hunters and made the DGX2 even better!"
Additionally, in engineering and logistics, Configuration Management is used to identify what version of a part, software, fuel, and so on an item, part, sub assembly, or end item something is. Knowing the exact version of items is especially important in procurement of spare parts for a supply system, or for retailers' procurement of stock for sales.
And then there are us hunters. Hornady DGX are the greatest! Well the current version is. The old version of the same name, not so much. But hunter A buys old DGX thinking it preforms like the new DGX everyone is buzzing about.... There could be a potential problem with a pissed off bleeding buffalo..
Mark, very interesting viewpoint, a lot to consider.
I have 0% experience shooting buffalo (still a dream), so I always defer to those that have on the ground experience.
Regarding Hornady's marketing, they did make significant mistakes. The challenge in developing a new product, and that messaging is at the feet of the Marketing folks, the Engineers did their job. I have seen this too many times.
Marketing thinks that the message is " this doesn't suck like we used to", then therefore steer away from messaging and just make a slight product name change, taking the easy way out, don't stir the pot, and collect their annual bonus.
If a bolder approach by Hornady was used, as you said more or less, "We used input from African PH's and created a better product." That is much better and legitimate messaging to consumers, serious African Hunters, that won't call bullsh*t on this.
Backed up with legitimate testing and data, and Hornady has a good message.
They took the easy way out, added "Bonded" to the box, and changed product code numbers by one digit. I have shot hundreds of rounds of each but had to pay attention to the product code I ordered.
Most Marketing executives are risk averse. Don't stir the pot and get the bonus. I do not have much respect for this business practice.
Only based on bullet testing, DGX Bonded is better than the unbonded, almost as good as Woodleigh, but Woodleigh's are still my go to.
I appreciate the wisdom and experience of so many members on this site. I learn something every day.
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