Norma African PH Fall Rebate Promotion

[USAN]

 

[rookhawk]

@Norma-USA this rebate seems a bit off target if you'd ask me.

I know of no one that would plan a safari by buying two boxes of 10 rounds of your African PH ammunition. Your ammunition is the most expensive 375H&H ammo available and the rebate would soften the blow if you had no limit.

Offering $250 or $500 off a case (not sure if it is 10 or 20 box per case) had me intrigued enough to look further but then I realized its limit of $50. So instead of enticing new customers for a $110 sale with a $50 rebate, you enticed a customer for a $1100-$2200 sale...but when I realized the rebate didn't scale, the opportunity was lost.

P.S. - Your distributors have limited stock on hand so it also makes getting in on the deal difficult. (Graf's has one box, for example)

 

[rookhawk]

I was trying to think why subconsciously that the offer would scale and then I realized the power of marketing. The photo shows a Texan saying get a "load of these and save a bunch of these". The power of marketing. I wanted to buy a load of these (the ammo) and save a bunch of these (the $450 in fifty dollar bills in his hand). Visual overstating of the offer. It's really "buy 20 cartridges total and no more and we'll send you $50 and no more...one per household".

If the offer changes to reflect the implied ad copy, I'll take 20-40 boxes and try them out on my next safari.

Not trying to harass you but trying to point out that your marketing is off. You're advertising a product that is treated obsessively by people that spend a lot of money on such products. I think your sales VP might have preferred a way to sell $4000 in ammo than $120 per person. You were almost there until the fine print.

 

[YankeeHunter]

View attachment 158657

Norma doesn't make .450/.400 ammo - ?

 

[CAustin]

I can see that the cowboy is holding up $500 in $50 bills. But I also clearly see that the rebate says $50 on two boxes of ammo.
I too would question is this ten round boxes or twenty round boxes.
The add could be a little more clear.

 

[Adam Stevens]

$50 per household. tracked down the rebate.
shouldnt have a capped limit or change the total rebate and have it wide open to entice more guys.


http://media.midwayusa.com/cms/rebate/2016_8/norma-african-ph-rebate-web.pdf